Personal care brand Soft & Gentle has celebrated its 50th anniversary with the launch of a limited-edition version of its best-selling Fresh Blossom range.  

Featuring a rose-led design, the collection also celebrates the brand’s ongoing partnership with England Netball. The limited-edition packs feature England Netball players Helen Housby, Liv Tchine and Funmi Fadoju, reflecting the strength, unity and determination that define the Vitality Roses – England's national team. The bold, rose-inspired design also takes inspiration from the team’s emblem.  

The limited-edition packs will also include a promotion offering shoppers the chance to win one of 50 netball training packs for their club, team or school.  

The limited-edition Fresh Blossom range includes Soft & Gentle’s Anti-Perspirant Spray and Supreme Hydration Shower Cream. Both products feature the Fresh Blossom fragrance: a soft, uplifting blend of wild rose, jasmine and creamy vanilla.  

Claire Kendrick, Brand Manager for Soft & Gentle, says: “Marking 50 years in the category is a significant moment for Soft & Gentle.  

“As the first deodorant brand to launch a 0% alcohol formulation, we’ve always championed gentle, effective protection – [this] celebrates that heritage while spotlighting our ongoing partnership with England Netball. 

“Our partnership with England Netball and on-pack promotion give retailers a timely, high-impact activation for the summer of sport, while reinforcing our long-standing commitment to confidence, kindness and performance,” adds Kendrick.